From extensive experience working with passionate entrepreneurs and business people, I know that your voice, your words, the nuances of your thoughts and meaning cannot be done by anyone one else.
I believe it is worth the time and effort to capture your vision and voice onto the page. Sometimes it is going to be easy, even fun. Occasionally it will be a hassle. I will tell you now - it is easy and fun a whole lot more often than you think. I have a large assortment of tools and techniques to help you get to that good place when you are feeling stuck in the other.
The end result will be a product you are proud of. This shows! When you give a potential customer your document and you have confidence in it because you wrote every word on that page--they will know it and respond. Plus, once you have worked through articulating it onto the page, you will be able to speak easily and with great clarity about your business in a way that you had never done before. Been worried about your elevator speech? Easy. You did the hard part already in writing your core material. When you take the time to write about something that matters to you, it is worth the effort.